Fair fashion from Cologne – big on sustainability AND on colour
Cologne is Germany's capital when it comes to sustainable and ethical fashion. It's a fact fashionistas have known about for a long time. The city has numerous fair fashion designers and big-name flagship stores. It's also a vibrant place so it seems only natural to feature vibrant outfits.
Let’s be honest: excessive clothes shopping isn’t going to stop any time soon. People are far too convinced it’s normal to pay 9 euros for a T-shirt. But awareness is changing as more and more consumers wake up to the fact that the price on the tag doesn’t reflect the true cost of making the garment. Production conditions are often precarious and the wages and safety standards in the factories low. And then there’s the huge impact on the climate due to the resources and processing needed to manufacture fast fashion. In response, fair fashion has transitioned from a mere statement to a full-blown trend.
Cologne – Germany’s fair fashion capital
Cologne is home to a multitude of labels that are contributing to this movement. Green fashion brands have flagship stores here, and fantastic shops like Het Kollektief (where you’ll always find a magical surprise) can be found on the city’s shopping streets.
Eco fashion can really bring on the colour – take a look for yourself!
We met up with photographer Tobias Kruse for a fashion shoot at 25 Hours Hotel The Circle – itself a blaze of colour and the perfect place for our mission. As well as celebrating the rise of fair fashion, we wanted to show that the days of beige linen skirts and grey knitted jumpers being all eco fashion has to offer (if that were ever true) are well and truly over.
The green Cologne labels worn by our model Miriam Jeng are proof that fair fashion can have a really vibrant vibe. But then, what else would you expect in Cologne?
Click through our photoshoot to see more.
Jumpsuit: ARMED ANGELS Short-sleeved blouse: BLUTSGESCHWISTER Blouse: Second-hand from KLEIDEREI Stockings: COLORFUL STANDARD from WERTSTOFF SINNVOLLE KLEIDUNG Ring, bracelet and hoop earrings: FEJN JEWELRY Bracelets: PIKFINE Sandals: Stylist’s own Bag: PINQPONQ
Long-sleeved top: ARMED ANGELS Tie-neck blouse: second-hand from KLEIDEREI Gilet: LANIUS Trousers and hat: SHIPSHEIP Shoes: OSWEN Ring: FEJN JEWELRY
T-shirt: FUNKTION SCHNITT Strapped top: OLÁ LINDEZA from HET KOLLEKTIEF Bowling shirt: ROTHOLZ from STACKS EHRENFELD Linen coat: ALMA & LOVIS Quilted jacket: KINGS OF INDIGO from STACKS EHRENFELD Striped shirt and denim shorts: ARMED ANGELS Raincoat: LANGERCHEN from WERTSTOFF SINNVOLLE KLEIDUNG Stockings: DILLY SOCKS Sandals: WODEN Scarf: BLUTSGESCHWISTER Earrings: VRNQ X BLUTSGESCHWISTER
T-shirt: LANIUS Transparent top: Second-hand from KLEIDEREI Sweater: HERZGUT Skirt: ARMED ANGELS Sneakers: GENESIS FOOTWEAR from STACKS EHRENFELD Socks: COLORFUL STANDARD from WERTSTOFF SINNVOLLE KLEIDUNG Ring and bracelets: FEJN JEWELRY Earrings: UNS CERAMICS from HET KOLLEKTIEF
Sweatshirts: COLORFUL STANDARD from STACKS EHRENFELD Long-sleeved mesh top: ALMA & LOVIS Leggings: MANDALA from OM INSIDE Hoop earrings PIKFINE Neon body: Stylist’s own
Half-zip knitted jumper, leggings and trench coat: LANIUS T-shirt: ALMA & LOVIS Scarf: WOLVIS from HET KOLLEKTIEF Ring and hoop earrings: FEJN JEWELRY
Left to right: Forest green shopper “Lou” / Black bucket bag / “Jolena” in cognac / Crescent bag “Ada” in rosé / Bicycle bag in charcoal / Shoulder bag “Grete” / Round bag “Alma” in cognac / Drawstring bag in cognac – All from PIKFINE / Leopard-look bag – REBELLA from IGLU GUG / Yellow belt bag – AIRPAQ from KISS THE INUIT / Striped umbrella – ORIGINAL DUCKHEAD from PERLHUND FAIR FASHION / Hip bag in soft lilac – AEVOR / Hip bag plus in cassis – AEVOR / Multicolour clutch – REBELLA from IGLU GUG / Demin shopper – LIVING CRAFTS from WERTSTOFF SINNVOLLE KLEIDUNG
Short-sleeved button-up blouse, cardigan and linen shorts: LANIUS Long-sleeved blouse with circle print: Second-hand from KLEIDEREI Top: DEHA HYPE from OM INSIDE Sandals: DEERBERG Earrings: STUDIO NOK NOK from HET KOLLEKTIEF Bracelets: PIKFINE Ring, pearl bracelets, necklace and ear cuffs: FEJN JEWELRY
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